We were invited to a pitch for rebranding of Menada wines in Bulgaria. This is one of our design propositions. Our intent was to imply that wine is good with food, but not doing it in obvious way. We created a system of minimalistic icons and tried to tell a story with them. They are suggest practical things like with what kind of food and what time of the day the wine is good for. But in general they are left to a free interpretation by the consumer.